Privacy Policy
Effective Date: January 1, 2025
At RooferFuel (“we,” “us,” “our”), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (RooferFuel.com), use our services, or interact with our platform and communications.
By using this website and our services, you consent to the practices described below.
1. Information We Collect
A. Information You Provide Directly
We collect information you provide to us when you:
• Sign up for our services
• Submit forms or request demos
• Book onboarding calls
• Enter your customer data into our system (for VP System use)
• Contact us directly via email, phone, or chat
This may include:
• Name, business name, phone number, and email address
• Billing information and payment method
• Customer data including name, phone, and email for incentive fulfillment
• Any other information you voluntarily submit
B. Information We Collect Automatically
When you visit our website or use our platform, we may automatically collect:
• IP address
• Device type and browser
• Pages visited and time spent on site
• Referring URLs
• Cookie and tracking data (see Section 5 below)
2. How We Use Your Information
We use the information we collect to:
• Provide access to our software and services
• Set up and manage your account
• Fulfill the VP System on your behalf
• Communicate with you about support, updates, offers, or service announcements
• Improve our website and services
• Comply with legal obligations
3. Sharing Your Information
We do not sell your information. We only share it in the following cases:
• With our third-party service providers (e.g., payment processors, software providers) strictly as needed to provide our services
• With fulfillment partners for the VP System when you submit customer data
• If legally required (e.g., court order, subpoena, or to comply with applicable laws)
• In connection with a business transfer, such as a merger or acquisition
All third-party partners are expected to uphold strict data privacy standards.
4. Your Customer Data (for VP System Use)
When you enter your customer’s name, phone number, and email to deliver a VP System offer, we use that information only to fulfill the incentive offer. We do not sell, reuse, or contact your customers for unrelated promotions.
You are responsible for informing your customers about the use of their data in compliance with applicable laws.
5. Cookies & Tracking
We may use cookies, pixels, and similar technologies to:
• Track site usage and improve performance
• Remember your preferences
• Provide analytics via third-party services (e.g., Google Analytics)
You can control cookie settings in your browser and opt out of tracking through most ad networks.
6. Email & Text Communications
By submitting your information or using our platform, you consent to receive emails and/or text messages related to:
• Account activity
• Onboarding and setup
• Platform updates
• Offers, reminders, and tips
You can opt out at any time using the unsubscribe link in emails or replying STOP to texts.
7. Data Security
We take reasonable measures to protect your information against unauthorized access, misuse, or disclosure. However, no method of transmission or storage is 100% secure. Use the platform at your own risk and notify us immediately of any suspected breaches.
8. Your Rights and Choices
Depending on your location, you may have the right to:
• Access or update your personal information
• Request deletion of your data
• Object to certain data uses
• Withdraw consent for communication
To exercise these rights, email us at [email protected].
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those websites. Please review their policies separately.
10. Children’s Privacy
RooferFuel does not knowingly collect or store personal information from anyone under the age of 18. If we discover we have received information from a minor, we will delete it immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy at any time. We will post the updated version with a new “Effective Date” at the top. Continued use of our services after changes means you accept the updated terms.
12. Contact Us
If you have any questions about this Privacy Policy or your data, please contact: